About SimplyStories
The thinking behind the service.
Founder, SimplyStories
Claire Jones
SimplyStories was built on a simple conviction:
AI should not belong only to large corporations with in-house teams and technical depth.
And great creativity should not depend on one person carrying everything in their head.
Every business deserves both.
Structured AI.
Great creative thinking.
Working together.
For 35 years I worked in broadcast strategy and creative direction — building positioning that holds under pressure and campaigns that don't fall apart when they scale.
I've seen what strong structure does for a brand.
And I've seen what happens when there isn't one.
Most businesses have systems for finance.
They have systems for CRM.
They have systems for operations.
But marketing — the voice, the message, the narrative — is often left to instinct.
That doesn't scale.
SimplyStories exists to build the third operational pillar inside a business.
Not just CRM. Not just finance.
But narrative infrastructure.
- A structured Brand Brain.
- Clear marketing pillars.
- Campaign direction that doesn't drift.
- AI that works from your foundation — not against it.
- Human oversight that protects your voice.
This isn't about replacing thinking.
It's about scaling it.
Creativity gives the direction.
AI gives the momentum.
Structure keeps everything aligned.
Installed once.
Compounds over time.
Small businesses deserve the same strategic depth as enterprise brands.
Enterprise brands deserve marketing that doesn't unravel when teams change.
AI makes that possible. If it's built properly.
You already know your business.
SimplyStories ensures your marketing grows at the same level of intelligence as the rest of your operations.